You want to grow your contact lens practice? Well, the title of this column is guaranteed to grow your practice by at least 15%.* Some patients have been told that they can’t wear lenses because they have presbyopia, astigmatism, too high of a prescription, too low of a prescription, eye dryness, or a host of other reasons. Some of them prefer wearing glasses, but they might just have times—whether once a week or once a month—that they would prefer to be glasses-free.
We have options, our patients just may not be aware of them. And they will never know unless their provider brings it up to them. Contact lenses are economical in a daily modality, and they give both patients and practitioners what they desire.
Here is my challenge: When you start seeing patients regularly again for routine visits, say the following to every patient who is not already a lens wearer: “Have you ever considered wearing contact lenses? You would be an excellent candidate.” Your conversion rate will most certainly go up.
READ MORE: https://www.clspectrum.com/newsletters/contact-lenses-today/may-10,-2020
