I was recently at a museum. I admired a curator’s glasses and told her that they were cool. She proudly told me that she had just gotten them in the mail the day before and that they had cost only $4.95. It made me wonder: Don’t people appreciate quality products and valuable commodities? Or maybe what they value is getting something that they think is valuable at a price that seems fantastic.
While I am talking about prices related to eye care, let me go on. What if people view commodities as all being the same? What is better about the soft contact lenses in your office compared to the ones at a big box store? What is better about the products that I sell as a contact lens practitioner verses the ones that are sold through online chains? I would argue that these products are all the same.
READ MORE HERE: https://www.clspectrum.com/issues/2020/october-2020/contact-lens-practice-pearls
