Do me a favor: Write (or type) the answers to the following questions, and have them at the ready.

  • How much do you charge for an eye exam?
  • How much do you charge for an office visit?
  • What is the average cost of a pair of glasses with progressive addition lenses, anti-glare and photochromic technology in your office?
  • What is the lifetime value of a patient in your practice?

Ready? Great!

Here, I share a personal experience that has prompted me to embrace identifying, educating and treating patients regarding OSD.

By Mile Brujic, OD

Read more at: http://www.optometricmanagement.com/articleviewer.aspx?articleID=111702